Business Strategic Planning
Very often we are asked to assist businesses with certain aspects of their Online Marketing or Website Strategy – but without a cohesive and carefully considered strategic plan, many businesses are simply wasting time and money.
Website Strategic Plan
These days, creating a website with fantastic tools like WordPress is so “easy” that many business owners jump straight in and create website – often without thinking very much about why they want a website, or what they hope to get out of it.
Largely because of this, many business websites are pretty poor in terms of generating online leads or sales and many are disappointed at how much work is generated by their website.
Understanding your business goals, your target market, your competitors, and the technology are all fundamental to achieving a great website.
WEB~101 will work with you to help you define an effective Website Strategy as part of a brand new website development or re-development process.
Online Marketing Strategy
Before “jumping into” any sort of online marketing campaign, it is critical that you have a clear understanding of your business goals, your target market, your competitors and a good overall marketing strategy in place. This is important to ensure that you are not wasting time and effort on online tactics that may have little (or no) benefit to you.
WEB~101 can work with you to prepare an effective Online Marketing Strategy and can guide you through the planning, implementation and monitoring processes.