Promoting Your Business Online
The web is a great leveller – making it possible for small businesses to compete with much larger businesses. There are many many different forms of Online Marketing – and not all are going to be relevant for your business.
Online Marketing Strategy
It is important to approach all types of marketing with a goal in mind… all to often people come to us saying that they “need” a Facebook Page or “have to have” a better website… without really thinking through what they are actually trying to achieve.
As a first step to online marketing, business owners must look at your business goals, and your target market, then review the marketing options (both online and offline), and only then start to make decisions about which particular type of online marleting strategy is going to be most effective for your business.