SEO – Improving Rankings and Traffic
Search Engine Optimisation covers a variety of strategies and tactics aimed at improving your website rankings in search results (primarily Google Search), and increasing the traffic to your website.
Search Engine Optimisation Strategies
Our clients often come to us claiming that they want Higher Search Engine Rankings and More Website Traffic, when what they really want are More Sales, or Better Leads, or Increased Enquiries.
They often have preconceived ideas (often based on what they have read, or what their friends have told them, or even their past experiences in working with SEOs) about what they Need to do in terms of SEO… and sometimes some of these ideas have merit.
However an effective SEO campaign needs to be properly conceived and planned. This usually involves going back to basics –
- Taking a close look at the existing website (and was identifying has been done well and what hasn’t)
- Reviewing Keywords
- Competitor Analysis
- Understanding Business Goals and Target Market
and once these elements have be identified the most effective SEO Strategies can be determined, planned, implemented and monitored.
WEB~110 can help you better understand the most relevant SEO tactics for your website, and help you to plan and implement an efficient and effective SEO Strategy for your business.